A custom digital storefront for Omar Jewelers.
Omar Jewelers is a New York gold house with three decades of heirlooms. Yemma Labs built a modern storefront that presents the collection while keeping the business connected to the Shopify admin its staff already uses.
The operating constraint
A custom customer experience should not force store staff to maintain a second product catalogue. The storefront therefore reads the catalogue from Shopify. Product information stays in the established admin rather than being entered again into a separate website system.
The storefront
The public experience is built with Shopify Hydrogen and React Router 7 and deployed on Oxygen. That stack supports a tailored presentation while Shopify remains the commerce source behind it. The result separates the customer-facing design from routine catalogue management without disconnecting the two.
Made-to-order jewelry flows
Three custom flows support rings, nameplates, and commissions. Customers can work through relevant options and pricing before contacting the store. These flows turn open-ended product inquiries into a more structured starting point while preserving the personal conversation required for made-to-order work.
Why the approach matters
The project demonstrates the role custom development can play when an off-the-shelf theme does not match the buying experience, but a proven commerce admin still fits the business. Yemma Labs shaped the storefront around the customer journey and connected it to the system the team already knows.
Need a similar storefront or integration? Explore custom web development or tell us about the project.
Planning a custom ecommerce experience?
We can help connect a distinctive storefront to the tools your team already operates.